Everyone on the web thinks they can write a FAQ. But then whyare so many FAQs so lacking? How often have you read a FAQ andthought, "that didn’t tell me anything I needed to know!"?Two Worst FAQ Writing Faux Pas Many websites don’t separate their FAQs for existing customerswho need support from their FAQs for prospective customers whojust want the information they need in order to decide whetherand how to buy. Many websites that do provide a special pre-sales FAQ turn itinto yet another advertisement–ugh! Your prospective customersneed pre-sales information that truly helps them come to adecision.Tips for Writing a Pre-SalesMarketing FAQ: You should divide your FAQ into sections that will make senseto a prospective customer. Naturally, what sections you use willdepend on the content of your own website and the nature of yourbusiness. If you have a complex business or website with many productsand services andor options for them, you may need to have a FAQthat …
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